Record gate takings of $13,663 made the 1971 Shepparton Agricultural Society Show the richest in its 95 years’ history.
The all-time record in attendance, estimated at 27,000 in 1967, this year was also equalled.
The gate takings this year showed an increase of $1,387 on last year’s takings, which had been the highest reordered since 1967.
Shepparton Agricultural Society president Mr Jack Wall said he believed the show had been a tremendous success, and that the large attendances had been helped by the increasing popularity of family tickets.
He said these had been made available as a concession to attract families to the show, and the increase of more than 3000 on last year’s attendance had justified this.
Mr Wall said: “One thing clearly established by this show is the fact that we need to appoint a public relations man.
“I have tried to fill this position for many months, to get the story of the show across to the general public, but as president I do not have the time it warrants to devote to the job.
“I am confident we do enjoy good public relations, and this is very important to the Society. A special man to fulfil this function would be of great advantage to us.”
Mr Wall said the weather had been “quite good show weather, although the countryside was wanting rain.”
He said there had been some dust, but overall conditions had been quite good for the three days of the show.
Parking within the grounds and outside improved this year, helped by great co-operation from the city council, Shepparton Preserving Company, police and the Transport Regulations Board.
There were no serious problems associated with parking this year, but Mr Wall said there was still a major challenge ahead, and the problems were by no means completely solved.
He said he would call a special meeting of the council soon, to discuss future improvement programs for parking within and outside the showgrounds.